cdtech :: Success Stories- DSP Group

Portfolio

Success Stories

DSP Group

Website development and organizational portal for the successful Israeli high-tech company. The website is rich in content, offers focused content for various target audiences, and features several languages. It constitutes an essential marketing and branding channel for the company’s marketing.

Introduction

The DSP Group (NASDAQ: DSPG) is a global leader in the development of home wireless solutions. With hundreds of employees around the world, the company is based in San Jose, California, USA. In the framework of the project with cdtech, DSPG wanted to obtain a twofold solution:

Corporate image aspect – build a new corporate-image website that would optimally present the brand and relevant content to potential users, among them customers, potential customers, business partners and investors.
Interorganizational aspect – establish an organizational portal that would support internal processes and communications, and that would become a central platform at the service of the company’s employees worldwide.

The Challenge

The company’s website targets different populations. The design had to project stability and strength on the one hand, and innovation and technology on the other. The website has to store a great variety of contents while enabling all users to find what they look for easily and without hassle.

The company’s organizational portal was the first attempt to create an internal infrastructure of this type, and the decision about its content and capabilities was a challenge. It also had to be done intelligently as, otherwise, it ran the risk of not being used.

The Solution

The new DSPG website is a marketing and corporate-image website with a great variety of contents:

Information about the company, using content and video
Full descriptions of the company’s products
Details about different technologies
A media section with items from the media, articles, quotes from analysts, and an archive of newsletters and articles
A section on events and exhibitions
A customers relations section with information for investors as required by a company that is traded on the stock exchange; among others, this section shows the company’s share value in real time, has a calculator of profits for investors, provides email alerts, houses an archive of press releases, and more.

The website also features a textual search engine and an active careers module. The website is bilingual, in English and Chinese.

When building the content website, we designed a data architecture and user experience that would be easy to use by all types of users, who could also find the information easily. Despite the wealth of content, the home page invites users to enter the website and continue browsing in a clear path adapted to their needs.

The company’s enterprise portal offers a great deal of information for employees. Clear and structured it includes:

A Human Resources section with company procedures, organizational structure, hiring procedures, and more
IT section with technical support, access to internal systems, and more
Marketing section with a branding area with brochures, presentations, video clips and more
A financial section with information about options, internal programs and more

The portal also has other content pages and a free-text search engine.

The Results

The company’s website was highly praised and serves it very well since it was launched. It is updated regularly by the DSPG team via cdtech’s CMS, and constitutes an important image and marketing channel in the company’s marketing efforts.

DSP Group Website

Contact Us:

Name *
Phone *
Email
Company
Details