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Leading and most successful website on the Israeli fashion market. Experiential website with a wealth of advanced interactive functions. The content-management system integrates with enterprise systems, providing a complete response to the synergy between the website and the company’s logistical tasks.
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Introduction
S.Wear is one of Israel’s top fashion chains. The company has a line of sports apparel and specializes in high-quality basic items. The chain boasts over 60 stores in Israel.
When S.Wear contacted cdtech, it did not have a presence on the net and their basic desire was to move their massive offline presence into the virtual world.
The Challenge
The project posed many important challenges:
- In terms of technology, the company required an e-Commerce system that could cope with a large number of items and easily manage tens of thousands of catalog numbers, without affecting system performance. The system, which in fact functions as a complex virtual store, had to fully support work processes and become an integral part of the company’s logistics operations while integrating with other enterprise systems like ERP and inventory.
- In terms of user experience, cdtech was required to design a website that would completely translate the buying experience in the stores, using the Internet medium to make it even richer.
The Solution
The S.Wear e-Commerce website was planned and designed carefully, making sure to adapt it to its target audience and as a continuum to the company’s offline branding and in-store experience. The colorful website is inviting and yet easy-to-use to operate.
To enrich the user’s experience and make it even more enjoyable, we added advanced interactive capabilities, including:
- Floating shopping cart that simplifies the buying experience in general and the purchase of several items simultaneously in particular
- Quick View – a function that enables users to view the most important details about a product quickly, without having to visit the item’s full page
- Magnifying glass for taking a closer look at the various parts of each item
- Outfit page – allows assembling clothing pieces from several items, just as if the user were in the store itself
The website also enables users to include greeting cards and use it as a platform for sending gifts.
The Results
The project was a tremendous success and quickly became the most successful fashion website in Israel in terms of both number of visitors and scope of trade. Shoko Sportswear, which is behind the successful brand, continues to work with cdtech and benefits from the services of our Web Agency.
S.Wear Website
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