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A global and comprehensive e-Commerce project in which nearly 20 e-Commerce sites were developed for Home Skinovations, a company that markets a unique cosmetics product. The system caters for local distributors’ sites controlled by a central content and logistics management system, CRM, operational management systems, and more. The website was pivotal in the impressive growth of the company in recent years.
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Introduction
Home Skinovations developed an aesthetic product for home use that is distributed to 17 countries through local distributors. The main requirement of the project was to provide a comprehensive Internet solution for each distributor that is adapted to the characteristics of the target consumer in each region. At the same time, the company’s headquarters wanted to monitor and control the work of its distributors through a single system that unifies its entire operation.
The Challenge
We embarked on this project with a challenging requirements list:
- The sites had to support multiple languages and manage each distributor independently but based on a unified work module
- The project had to include a corporate-image website with the product’s advantages, instructions for use and how to buy it on and offline
- Information center that makes reference to the encompassing PR tasks of the company
- The e-Commerce sites had to have a user-friendly user interface
- CRM system so that each distributor could control the orders in their region
- Deliveries management module that sends each order to the warehouse nearest the purchaser
- Customer service interface that enables company representatives to view and update all communications with customers
- High-level back-office that enables the company’s headquarters to obtain updates and supervise all activities in each distributor website
- Statistical reports of the activities of the customers on the website and in the system both globally and locally
Thisglobal project required technological solutions for the distributed logistics and customer service in several countries worldwide.
The Solution
The creation of an Internet website that complies with the requirement of the organization on the one hand and satisfies the needs of the customers on the other demanded difficult decisions in terms of technology, user interface and content. The work process included meetings with decision makers and content managers, analysis of target populations, benchmarking of similar projects around the world, technological specifications, and definition of the data architecture and modules.
Upon completion of the design phase, we began building the website based on predefined milestones. Throughout the entire development process we conducted status meetings and provided quick solutions to the company’s evolving needs.
The Results
From beginning of distribution and creation of a database of potential customers, through a ‘waiting list’, to the launch of the first and second generation of products, cdtech led the company’s marketing efforts on the web and provided immediate solutions that complied with the schedule of the enterprise’s development around the world.
After one year of operation, the company registered a substantial increase in the sale of its product worldwide.
cdtech continues to work on the project as an Internet consultant. This includes additional developments, ongoing analysis of the website’s operation in terms of compliance with its objectives, and monitoring.
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