 |
 |
The local corporate-image website of the international ice cream shop provides a pleasant, fun and colorful navigation experience that reflects the spirit of the brand around the world. Among others, the website features interactive games and an interactive catalog of products. This is a success story in terms of customer satisfaction and operation of the company’s customers’ club.
|
Introduction
Ben & Jerry’s, one of the most popular ice-cream brands around the world, began its operations in Israel in 1989. The company has several stores, a manufacturing plant, and is engaged in other activities and sales channels. The new website is aimed at reinforcing the local presence based on the company’s international branding but with the required adaptations for the local consumer.
The Challenge
Ben & Jerry’s brand experience is unique, attractive and differentiates the company clearly. This experience is manifested in the chain’s stores around the world, as well as in its products and websites. The first significant challenge when embarking in the construction of this website was maintaining the spirit of the brand while creating a fun, humorous and colorful navigation experience.
The Solution
The Israeli website of Ben & Jerry’s was built in Flash, enabling us to create an experience that satisfied all needs – it is fun, rich, entertaining and colorful. The website complies with the requirements of the international brand, yet is completely adapted to the local market.
Providing a great deal of information about the company, the website features an interactive gaming section and an interactive fridge that stores the variety of ice creams manufactured in Israel. It also has a link to Facebook and offers the possibility to register to the customers’ club.
cdtech collaborates with Ben & Jerry’s every step of the way in the framework of our Web Agency services. The website has reached top results and has become a current and significant platform in the company’s marketing efforts.
The Results
Ben & Jerry’s website met all corporate-image and branding expectations. Even more so, it became an excellent marketing platform that reached thousands of registrations to the customers’ club in a short time. Club members benefit from special offers, updates, participate in competitions, and more. Currently, the teams of Ben & Jerry’s and cdtech are evaluating possible additional developments for the website, which will create additional streams of revenue while supporting existing ones.
Ben & Jerry’s website
Interactive games at Ben & Jerry’s website
What does Ben & Jerry's Digital Manager think of us?
|
|
|
|
|